At Tulane School of Architecture, I led a comprehensive SEO and analytics transformation for a large-scale university platform, turning a fragmented site into a measurable, high-performing admissions funnel.

I conducted deep technical audits across 4,000+ URLs, identifying and resolving crawl inefficiencies, indexation issues, and structural inconsistencies that were limiting search visibility and discoverability.

To complement this, I designed and implemented a full-funnel analytics system using GA4 and Google Tag Manager, enabling precise tracking of user behavior, engagement, and conversion intent across key admissions touchpoints.

I also developed stakeholder-facing dashboards in Looker Studio, translating complex data into actionable insights around program interest, funnel performance, and prospective student behavior.

Impact & Contributions

SEO Overhaul: Optimized 4,000+ pages, improving crawl efficiency, indexation, and overall site health

Admissions Funnel Visibility: Built end-to-end tracking across key user journeys and conversion points

Data-Driven Insights: Delivered real-time dashboards for program performance and engagement analysis

Site Architecture: Improved content structure to better align with search intent and user navigation

Outcome: Increased search visibility and enabled actionable insights into prospective student behavior

Technologies Used

Analytics: GA4, Google Tag Manager, Looker Studio

SEO: Technical audits, sitemap optimization, crawl analysis, metadata strategy

Focus: Conversion tracking, user journey analysis, admissions funnel optimization